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BAKE WITH
YEN
Campaign Brief
The objective of the Bake With Yen Christmas campaign was to create awareness for their in-house butter offered, Echte Boter Butter. The goal was to convey that this butter was creamier in texture, buttery and had versatile usages in baking. The target audience for this campaign was mainly bakers or those interested in cooking too.
Strategy
As this was a festive campaign, the creative approach used was to provide a fruitcake recipe to all the KOLs involved for them to experiment and incorporate Echte Boter Butter in their own style. The KOLs showcased step-by-step baking procedures to allow their followers to see how simple it was to bake quality dishes from the comfort of their own homes.
Instagram Nano-Influencers Engaged
Mixture of Instagram Photos & Instagram Stories
Performance Analysis
Reach
Likes
Comments
Shares
Saves
Link Clicks
44,887
4,764
1,579
190
119
365
Engagement Rate
7.95%
Industry Benchmark at 1.7%
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