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The objective of the Bake With Yen Christmas campaign was to create awareness for their in-house butter offered, Echte Boter Butter. The goal was to convey that this butter was creamier in texture, buttery and had versatile usages in baking. The target audience for this campaign was mainly bakers or those interested in cooking too.
As this was a festive campaign, the creative approach used was to provide a fruitcake recipe to all the KOLs involved for them to experiment and incorporate Echte Boter Butter in their own style. The KOLs showcased step-by-step baking procedures to allow their followers to see how simple it was to bake quality dishes from the comfort of their own homes.
Instagram Nano-Influencers Engaged
Mixture of Instagram Photos & Instagram Stories
Industry Benchmark at 1.7%
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