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mah sing
group
Campaign Brief
The objective of the Mah Sing campaign was to create public awareness on Mah Sing's Southville City Township, highlighting the facilities and specialties offered within the premises. The target audience included those who were in their thirties and were looking to start a family. It was important to highlight that Southville City Township offered many facilities such as grocery stores, clinics, schools and also a recreational park.
Strategy
The creative approach used for this campaign was to get the KOLs involved to do a walk-through tour of Southville City Township and to visually showcase the various facilities offered there. The KOLs were required to provide their personal recommendation and feedback as to why they felt it was suitable for those who were starting a family. There was also a discount incentive given to their followers if they were to do a booking for the property within a certain time-frame.
Instagram Micro-Influencers Engaged
Mixture of Instagram Videos & Instagram Stories
Performance Analysis
Reach
Likes
Comments
Shares
Saves
Link Clicks
25,942
2,921
236
121
180
296
Engagement Rate
4.83%
Industry Benchmark at 1.8%
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